LOGOS + BRANDING
I love distilling a brand’s values into the most effective, beautiful, and clear visual representation that lasts for years to come in customers’ minds and lives.
Logo Design for School Network | Client: Stride K12 Inc. | Art Director: Ryan McCullah
Winery Logo Design | Agency: SQUAT New York
Logo Design for Maternal Health Non-profit | Agency: Eighty2Degrees
Winery Logo Design | Agency: SQUAT New York
Logo Design for Foreign Policy Network | Agency: Red Edge Creative
Logo Design for Proposed Rebrand | Agency: Knapsack Creative Co.
Winery Logo Design | Agency: SQUAT New York
Education Company Logo Design | Client: K12 Inc.
Logo Design | Client: NYC Startup KONTAGE.US
Finance Logo Design | Agency: SQUAT New York
Finance Logo Design | Agency: SQUAT New York
Finance Logo Design | Agency: SQUAT New York
Case Study
Logo Design for Pereg Natural Foods
The Challenge: While working as Senior Designer at the advertising agency Squat New York in NYC, I was tasked with redesigning the logo of Pereg Natural Foods to convey their all-natural transparency but still professional.
The Solution: In the logo below, I alluded to the sensory, energetic quality of their products through custom hand-lettering with large flourishes in the P and g forms. I utilized clean edges, symmetrical, circular forms in the flourishes to convey trustworthy authority. Grocery stores across America now feature Pereg’s refreshed brand for customers to enjoy.
Logo Design for Pereg Natural Foods | Agency: Squat New York
Packaging Design by Squat New York
Logo Design, Branding, Icon Design, and Illustration | Agency: Knapsack Creative Co.
Logo Design and Packaging Design
Agency: SQUAT New York
Packaging Design by Cheungyoon Kim and Laura Dreyer
Client: Pereg Natural Foods