Brand Illustration for BibleProject Year in Review
Role: Illustration | Client: BibleProject
Art Direction: Alena Imamura | Animation: Giorgio Gore
The Challenge:
BibleProject’s Year in Review campaign is more than a look back—it’s a celebration of the moments when heaven and earth collide in the everyday. For this piece, Laura Dreyer Studio was invited to develop illustrations for a moving visual story that explored these “purple dot moments.”
In the BibleProject team’s words, these are the transformative points where God's kingdom breaks into ordinary life—where blue (heaven) and red (earth) make purple (kingdom life).
Art Direction: Alena Imamura | Animation: Giorgio Gore
Illustration Approach
Collaborating with BibleProject art director Alena Imamura, Laura crafted a series of warm, inviting illustrations that highlighted community, transformation through ordinary moments, and redemption through community. Using stylized figures, soft textures, and monochromatic colorways, the art brought emotional grounding to an abstract theme.
As blue and red hues converged across the illustrated scenes, we visually embodied the merging of the divine with the earthly—each character interaction becoming a small beacon of transformation.
Collaboration in Motion
Animator Giorgio Gore brought the work to life with flowing, intentional movement. His animation honored the meditative pacing of the script while elevating the illustrations into a fully immersive experience. Together, the visual and kinetic storytelling formed a grounded but transcendent narrative.
Outcome
The final video served as a poetic expression of BibleProject’s mission: making theological ideas not just understandable, but deeply felt. The hand-drawn aesthetic helped viewers experience the Purple Dot Moments not as abstract theology, but as intimate, human truths.
Process:
Sketch, Framing, Color, Backgrounds
